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You can use them in many ways - if you dont have your own website then they will help as social media sites provide you with your own space to add articles and write reviews. This can be done in favour of your business by promoting it and increasing your company/ product name. Social media sites are widely used and search engines love them due to the new contents that gets posted on them everyday. So they will rank well in the search engines and also be available to search for through the social media networks themselves. Now if you do have yor own website then you will have the ability to place a backlink to your website. This will help towards your websites search engine rankings as social media sites have a high page rank which will filter down to your site giving your site authority. The social media sites will also drive targeted traffic to your site allowing a better conversion. Just as the post above you will want to use your anchor text when linking back to your site so that you can drive search engine rankings for that keyword hope this helps

by Terry

4 weeks ago

Asker's Rating: 

Build good quality backlinks. Where you can have a blog, connect to your main business site by using your keywords as anchor text in hyperlinks. Where possible, add your blog's RSS feed to your profile for deeper linking. Expect other marketer's to connect with you, but they will be more interested in promoting their own offers.

by Content Marketing Guy- 4 weeks ago