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auto industry marketing

I'm really good with cars, and..?

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The "Unblinging" Of Millennials

By Lindsay Holloway and Kim Orr - Entrepreneur.com  
Related Articles in: Sales & Marketing > Market Research

Old: You'd think the trend toward environmental awareness would put millennials in the top tier of hybrid car buyers. But a 2007 review of auto industry marketing by J.D. Power & Associates showed that 62 percent of hybrid owners are actually over age 45.

New: So how are millennials getting around? Bikes and public transportation could be one way; the Bikes Belong Coalition reports a significant rise in bike sales across the country. Or perhaps millennials are just getting around less. It's surprising what you can do with mobile communication, the internet and a thrifty mind-set.
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