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Talking About My Generation
By Chris Penttila - Entrepreneur.com
Related Articles in: Sales & Marketing > Market Research
Boomers How they like to com-
municate Texting, cell phones and IM E-mail, IM and cell phones E-mail, cell phones and face to faceApproach to problem solving
Form a team to brainstorm a solution.
Use the web and social networking for research. Think up a list of solutions on your own, then call a meeting to discuss. Think about what's worked in the past and how it can be replicated, then call a meeting to discuss.What they're worried about What they're worried about Work/life balance, stability, whether they're appreciated Stability and retirement.Respect for them means Having their ideas valued by co-workers Having their professionalism and growing knowledge valued Having decades of work experience and input still valued
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